Author: Animal Team Leader Source: official account: Animal Team
Faraday Future FF91 has finally been mass-produced.
This is Jia Yueting’s final battle of transformation.
An employee of LeTV shouted, “Looking forward to seeing Mr. Jia within 100 days!” However, in my opinion, LeTV employees may be the least likely to want Jia Yueting to return to China. It is precisely because Jia Yueting, the largest shareholder, is not in China that LeEco has become a private preserve for its executives. LeTV has a debt of over 20 billion yuan, and no one is paying off the debt. Executives and employees lie on LeTV’s copyright library to collect rent, take vacations, raise salaries, and live a fairy like life.
If Jia Yueting really returns to China, his first task is to solve the debt problem left by LeEco, and the days of LeEco employees’ immortality are likely to come to an end.
So, can FF91 help Jia Yueting return to China? In my opinion, this is a positive signal, but whether it can be achieved depends on the future development of Faraday.
Luxury electric vehicles are not just built, they still have to be sold. When Jia Yueting left China, he owed over 20 billion yuan in debt. After arriving in the United States, Jia Yueting cleared more than 10 billion yuan through personal bankruptcy, debt to equity swap, and other means, leaving a debt of 9.8 billion yuan unpaid. Many former creditors are now future shareholders of Faraday.
In the United States, Jia Yueting has left his hometown and entrepreneurship is quite difficult. On one hand, there are billions of dollars in debt, and on the other hand, there is the manipulation of American capital. What many people see is Jia Yueting’s round after round of financing in the United States, but what many people don’t see is the equity struggle involved. Faraday Future is a very high-quality luxury electric vehicle company that has accumulated over 800 patented technologies, as well as a large number of top global designers and engineers.
American capital from all walks of life is willing to invest in the future of Faraday, not in favor of Jia Yueting, but in order to seize control of Faraday’s future and kick Jia Yueting away. Just like Tesla, it was not founded by Musk, but acquired by Musk. Today, all the true founders of Tesla have been driven away, and Musk has instead become Tesla’s only driver. No one remembers who the true founder of Tesla was? But everyone remembered Musk.
If Jia Yueting is kicked out, then Faraday’s future will become the legend of another American capitalist. But miraculously, Jia Yueting, in a desperate situation, unexpectedly blocked American capital from the door and only took their money, while firmly holding control in his own hands. This kind of equity struggle and the business war behind it are almost at the textbook level.
Sun Hongbin invested 15 billion yuan in LeTV, although he strengthened his voice in LeTV, the real controller is still Jia Yueting. Hui Ka Yan increased the capital of Faraday by 800 million dollars in the future and took 20% of the future equity of Faraday, but now it has also been greatly diluted. Various American capital firms have taken advantage of Faraday’s future and kicked Jia Yueting out of his position as CEO. Despite being briefly eliminated, Jia Yueting teamed up with his partners to regain control of Faraday’s future.
When returning to the future board of directors of Faraday, Jia Yueting specifically said, “Set things right and get back on track
The major capitalists of both China and the United States have not been able to compete with Jia Yueting, nor have they been able to snatch the future of Faraday from Jia Yueting’s hands. Making cars is a very expensive business, but unfortunately Jia Yueting has no money, which is the fundamental reason for the delay in mass production of Faraday in the future. If there were other big capital to take over the future of Faraday, FF91 would have been successfully mass-produced long ago, but Jia Yueting would never come back.
This is the last straw held in Jia Yueting’s hand, and Faraday will prosper and lose in Jia Yueting’s future. In fact, many luxury electric vehicles in China have plagiarized FF91 in their design. If Tesla defines electric cars, then the future of Ferrari defines the luxury of electric cars.
The most expensive electric vehicle brand in China, Gaohe Automobile, is the domestic version of FF91. Its design draws heavily on the future of Faraday. Due to the future of Faraday in the United States, which does not have a complete electric vehicle industry chain, FF91 has extremely high production costs, seriously dragging down FF91’s mass production. But Gaohe Automobile, located in China, has the most complete electric vehicle industry chain in the world, and instead completed mass production and delivery one step ahead of FF91.
The best-selling New Force Ideal car in China also draws heavily on the future of Ferrari in its design. Many designers of the ideal car were dug from the future of Faraday. People often mock the ideal car’s TV, sofa, and refrigerator, but in fact, FF91 has more screens, with 10 electronic screens.
The main focus of an ideal car is comfort, and some people ridicule that the ideal car has many screens, which can provide a truly luxurious experience. The comfort experience is solved by increasing the configuration. The comfort of a rough room can never compare to a furnished room.
In terms of pricing, Faraday’s future FF91 will sell for over 2.1 million yuan, and as long as 5000 units are sold, it can achieve a revenue of 10 billion yuan. This 10 billion cannot be used to repay Jia Yueting’s debts, nor can it help Jia Yueting return home.
What can truly help Jia Yueting return to China is the future localization of Faraday!
No city does not want a world-class ultra luxury electric vehicle production base. If Tesla provides 8000 positions with a monthly salary of 20000 yuan, then Faraday may be able to provide 5000 positions with a monthly salary of 20000 yuan or more in the future, which can also drive the upstream and downstream industry chain towards high-end.
The American factory can help Faraday achieve brand globalization in the future, and its first owner is a member of the world’s top architectural designer family: Rem D. Koolhaas. In the ultra-high pricing of 2.1 million yuan, only by targeting global billionaires can Faraday secure sufficient orders and survive in the future.
After surviving, building a second factory in China will truly push the future of Faraday to its peak. As the flagship model, the FF91 can be priced at over 2.1 million yuan, but the domestically produced FF81 and FF71 can be significantly reduced to within 1 million yuan, facing Porsche head-on and positioned higher than NIO and Ideal.
With the landing of this Chinese factory, Jia Yueting can truly return to China.
To follow the path of Tesla, we need to achieve globalization in the United States and mass production in China. This imagination is undoubtedly beautiful, but the process is inevitably tortuous.
The mass production of FF91 has brought Jia Yueting closer to returning to China, but it may take more than 3-5 years to truly complete this small step.
There is not much time left for the future of Faraday, and electric vehicle technology is constantly evolving. Many of the technologies on FF91 were developed seven or eight years ago, and to this day, they have long been implemented on ideal and high fit bodies. If we delay for another two or three years, the FF91 is just an ordinary car model that is completely out of the ordinary.
Jia Yueting’s only opportunity is to create an industry gap between China and the United States. Ideal cars and Gaohe cars have not yet gone to sea on a large scale, and it is difficult for foreigners to compare prices. FF91 is still considered by foreigners to be the epitome of top luxury electric cars, but it is better to buy a BYD U8 if it is truly brought to China.