Who made liuzhenhong?
Editor: Su Rui
Even Jay Chou didn’t have a popular man because the aerobics was on fire.
During the live fitness broadcast five days a week, Liu Zhenhong’s “shuttlecock exercise” was followed by the whole network, and he himself was chased by fans to correct his homework. While his wife wangwanfei was behind him, showing a “mask of pain” from time to time, which was real and terrifying.
According to the statistics of cicada mother, a data service platform, in the past 30 days, Liu Zhenhong’s live broadcast has seen more than 100million people, and the maximum number of people watching a single live broadcast is 44.76 million. This is the latest record of Tiktok live broadcast in 2022.
The last one so popular was lijiaqi, who “emptied your wallet”. Liu is “hollowing out your body”.
However, compared with the consumption frenzy brought by the former, the phenomenal home fitness fever ignited by the latter also made netizens say that they are “willing to be hollowed out”.
Liuzhenhong, who has been involved in the fitness and entertainment circles for many years, was finally selected by the traffic.
“A blessing in disguise”
Liu Zhenhong’s story of “going out of circles” is full of drama.
Since he settled in Shanghai in 2021, Liu has signed an agreement with a MCN institution. In the live broadcasting industry, bringing goods is the first choice for many artists to transform. Liuzhenhong is the same, but there has been no splash. In February this year, liuzhenhong and his team decided to turn to their “old line”: Fitness live broadcast.
This transformation comes at a very opportune time. At the end of March, because the epidemic situation in many places was closed and controlled at home, netizens’ demand for fitness was high.
Liu’s opportunity also came. Together with his wife, they worked hard to do fat burning aerobics. Unexpectedly, the live broadcasting room was closed.
Because of “too good body” and “too tight clothes”, Liu Fuhong’s live broadcast was judged to be illegal by the platform twice in a row.
In order to avoid the suspicion of playing the “edge ball”, Mr. and Mrs. liuhuanghong put on their down jackets to broadcast the live broadcast. After a while, they sweated profusely, but still kept smiling. “Very sad and hard working”, this wave of operation brought them a lot of topics.
·Comparison of live broadcast of liuzhenhong made by netizens.
The “desire for survival” is so strong, should it be all right? In the following live broadcast, liuhuanghong talked about the recent situation of sick Jay Chou and said, “I wish Jay good health.”.
As soon as the speech was over, it was sealed again. The platform judged that his live studio involved medical treatment and health, which made people laugh and cry.
He was “sealed off” several times, but it was a blessing in disguise. A large number of melon eaters poured into the live broadcasting room along the hot search.
However, watching the excitement is one thing. What can really leave fans is the live content.
In the nearly 1.5-hour live broadcast, Liu’s fitness content includes warm-up, shuttlecock exercises, boxing, hip and leg exercises, etc. Among them, shuttlecock is undoubtedly the most concerned.
“If Hua Tuo were alive, Chongyang would be healed”… When the music of compendium of Materia Medica sounded and Liu Zhenhong said “come on”, the couple began to raise their legs, beat their legs and beat the beat.
Mr. Zhou’s classic bgm+ fat burning action is easy to learn and dynamic, attracting a group of followers to follow. They call themselves “liufuhong boy / girl” and punch in everywhere. A number of stars have joined in, even with their families.
The contrast between liufuhong and his wife wangwanfei is also a highlight of this live studio.
As a fitness coach, liuhuanghong shows his movements in high spirits and reminds him of the essentials and precautions of his movements. Even wangwanfei roast that he was “too nagging”.
Wangwanfei, who is not a professional, is often tired to give up image management at the end of the live broadcast.
“Wangwanfei is very much like me in front of the screen. At the beginning, she was full of passion and was finally forced to fish.” “Other people’s fitness costs their body, while Liu Zhenhong’s wife’s fitness costs her wife.” In the face of these comments, wangwanfei herself also came out to interact: “stop talking! I’m afraid of being trained.”
In addition to his wife, his 66 year old mother-in-law also appeared in Liu’s live studio. This kind of “family fighting” sports atmosphere infects netizens in front of the screen.
·Liuzhenhong and his mother-in-law (middle) live broadcast together.
Artists and coaches
At the age of 50, liuzhenhong is finally on fire.
Before that, when we asked who liuzhenhong was, people thought more of his label: Jay Chou’s good friend / little puff’s father / Miss Universe’s husband.
·In 2017, liuzhenhong took his daughter, little puff, to participate in where Dad is going.
And he is used to “not being remembered”.
Born in Taiwan, China, China in 1972, he took part in the TV series Jia Jia Fu at the age of 18, and began his acting career since then. At the age of “little fresh meat”, he received only a few plays in the next three years.
In 1997, he received an olive branch from Wuzongxian and joined the men’s troupe. He was overjoyed by this opportunity and worked hard to write songs and make albums. It’s just that there’s no fire. Within a few years, the group was hastily disbanded.
·”Hubi Duhua” men’s Troupe (information map).
At that time, he met Jay Chou, who was still “little transparent”.
As an elder, liuzhenhong appreciates this new personality and takes care of him in every way. He lets him live in his own home and drive his own car. At that time, Jay Chou was very shy, and Liu also came forward to manage his interpersonal relationship.
·In their early years, Jay Chou (left) and liuzhenhong (data map).
It can be said that Liu Fuhong bet on the treasure. After becoming the “king of Chinese pop”, my good brother still keeps the old friendship in mind. Jay Chou helped Liu’s most well-known film, the first character D, and his album, Rainbow Paradise.
·In the program, Jay Chou talked about Liu Jianhong’s help to himself.
Fitness is something that Liu has insisted on for a longer time. He began to work out at the age of 17, and then became a professional private teacher. As a star coach, he has also participated in a series of programs, such as super slimming king, reducing my life, and refueling for a good figure.
However, love “urges people to keep fit” is not designed for the people who live the live broadcast, but is influenced by his family.
Wangwanfei is six years younger than liuzhenhong. She was once a beauty pageant champion and won the titles of Miss Hong Kong, Miss China and miss universe all the way.
In 2007, wangwanfei married liuzhenhong, who had been in love for 8 years, and accompanied him through the trough of his career.
·The wedding scene of liufuhong and wangwanfei (information picture).
In 2015, their third daughter was born. Wangwanfei’s figure began to look badly out of shape, which hit her badly. But people around her were still comforting her with nice words.
However, liufuhong is worried about such “support”. He decided to take her to exercise and eat diet together to help her recover her healthy state.
·Liuzhenhong shares why he should take his wife to exercise at Zhihu.
The wife is a success story. But his father-in-law became an irreparable pain.
Recently, liufuhong talked about his original intention of doing fitness live broadcast, and his eyes were red.
His father-in-law used to do business in Dalian and often ran on both sides. One night, as soon as my father-in-law returned to Dalian, he had a sudden myocardial infarction. Liufuhong and his wife flew there overnight, but they still couldn’t see him for the last time.
I love sports, but I can’t let my father-in-law exercise well and keep healthy. Liuzhenhong has always blamed himself. He also explained in the live studio:
“Why do I seriously answer every friend who asks about fitness? I just don’t want more families to suffer the same painful experience. Even if you just listen to my knowledge and start a little exercise and fitness, I don’t waste my energy.”
Behind the Carnival
The business of fitness live broadcast is also popular with liujianhong.
After all, the end for bloggers is cashing in.
Liuzhenhong is undoubtedly the biggest winner in recent days. According to the report of Chinese entrepreneur, from April 10 to 19, the daily income of Liu Zhenhong’s live broadcast soared from 26000 yuan to 240000 yuan in 10 days, an increase of nearly 10 times.
In fact, since 2020, many social platforms have laid out online fitness tracks. Fitness bloggers also made a lot of rounds during this period, such as “zhengduoyan”, “Pamela” and “Saturday wild”, which were very popular.
·From left to right are zhengduoyan, Pamela and Saturday Ye.
However, it is difficult for small bloggers to be picked by users. There is no flow, and the realization channel is greatly limited. Unlike selling goods, attracting online users to pay through fitness needs to be transformed. To maintain the activity and stickiness of users, it is far from enough to just start classes. A number of analyses also pointed out that live broadcast fitness does not yet have a mature business model and life cycle, but also faces challenges such as rising industry barriers and stricter supervision.
It is even more difficult to copy such popular funds as liuhuanghong. So, who made liuzhenhong?
The reporter of global people talked with some “boys and girls” who practiced with liuzhenhong recently. Some of them are students in schools closed down by the epidemic, some are white-collar workers who lack exercise every day, and some are sports “Xiaobai” who originally wanted to join in the fun but finally accidentally experienced the fun of fitness.
They generally reported that they felt positive emotions.
On the social platform, people isolated at home are also supporters of Liu. Some netizens said that they were infected by Liu Zhenhong’s “burning” and amused by Wang WanFei’s “resting vegetables”. They accompanied her to bite their teeth and insisted, and completely substituted her into it. Although you can’t go out at home, but a live broadcast, physical exercise, emotional comfort.
Therefore, it is not so much the fire of Liu Huang Hong as the public’s pursuit of a healthy and active lifestyle that has finally found an outlet. It is a good thing to break the restriction of the environment and make netizens realize the most essential happiness of sports in their pursuit of “Liu Fuhong”? With the promotion of “national fitness”, sports will become a “compulsory course” for more people.
It is worth noting that the first wave of “liufuhong girl” has been injured. Although liufuhong repeatedly stressed the precautions during the live broadcast and suggested that netizens should act according to their abilities, there were still cases of injuries caused by training. A number of professionals also came forward to remind netizens to follow the practice reasonably.
In this regard, liufuhong himself also left a message to his fans in the comment area, “pay attention to safety!”