Source: Yuanfang What do you think? WeChat ID: yflooklook
On March 12, 1933, the eighth day after Roosevelt took office as President, he received a recorded interview from ABC, CBS and CBS in front of the fireplace of the foreign guest reception room downstairs of the Presidential Palace. The staff installed a loudspeaker beside the fireplace.
The President said that he hoped that this speech would be more cordial and free from the pomp of officialdom, just like sitting at home and talking freely. The manager of CBS’s Washington office said, “In that case, let’s call it” fireside talk “.
When did this famous “fireside talk” take place?
Before Roosevelt took office, the global economic crisis broke out, and the American economy almost collapsed in just a few months. By the winter of 1932, at least 13 million people were unemployed and 34 million people had no income. People rely on private handouts, meagre public relief from municipal and state governments, and their own meagre savings.
The depression of the economy and the credit crisis finally led to the collapse of the entire American bank on Valentine’s Day in 1933. Trust companies in various states had reached the end of their tether. Banks closed down in batches. Banks across the country had less than 6 billion yuan of gold in stock, but had to deal with 41 billion yuan of deposits. There was a huge crowd in front of banks. The run on banks spread all over the country. On the day Roosevelt announced his inauguration, the heart of national finance stopped beating, The stock exchange was officially closed.
The first “fireside talk” started at such a time of turbulence, fear and uncertainty.
Today, let’s talk about:
It’s time to have a good talk with the people
On that day, Roosevelt sat by the fireplace with a loudspeaker in front of him. The scene was like a family talk. Just before the speech, the speech notes were missing, but Roosevelt calmly picked up a mimeograph prepared for reporters, put out the cigarette butt, turned to the microphone, and said frankly: “I want to spend a few minutes talking about the banking situation with the people of the United States -” Then, with a sincere attitude, friendly tone, simple words, Roosevelt gave the American people a simple and understandable explanation of the banking operation, Persuade the public to support the banking industry to play its role, and assure the public that “it is safer to put money under the mattress in a bank that has been reorganized and reopened”.
The short talk resolved the doubts and grievances that had been smoldering in people’s minds for a long time. The next day, in the morning, there was a long queue at the entrance of all the major banks, and the people put their surplus money and gold in the bank. In just three days, 574 banks reopened. In just one week, three quarters of the country’s banks were reopened. The exchange rang the gong again.
Why is a simple “fireside talk” so powerful?
Because this is a direct dialogue with the “people”.
There may be many small partners who have questions. Don’t our news media report all kinds of news every day? Isn’t there a press conference for all kinds of social problems? Don’t government agencies have various meetings to communicate every day?
Aren’t they all talking to the “people”?
Yes, not really.
Because most of the news we see, the release we hear, and the meetings we hold use a “discourse system within the system”.
Most of the internal discourse systems of any organization are “judgemental” and “imperative”. It is also easy to understand that an organization, especially a large organization, must build a fast discourse system in order to ensure the efficiency of communication and implementation, to strive for the accuracy of language and words, and to reduce space and redundant information. This discourse system is also the key to enter a circle. Only when you can understand and speak these words can you enter this circle and be considered as “your own”.
For example, this is the case with the popular Internet slang in the previous paragraph. In order to show that they are in the forefront of the Internet, many Internet practitioners must say some “mystifying” slang to make outsiders “unknowingly fierce”. This psychology of “Versailles” also became the reason why slang became more and more popular.
For example, some of you have heard of it, and some have not heard of it, such as: transparent transmission, touch, alignment/alignment, granularity, run through, link connection, mind, tipping point, play method, product efficiency integration, ego small, middle platform, long-term thinking, thousands of people, thousands of faces, dead beat, vertical type, from 0 to 1, sinking market, private domain traffic, decentralization, FaaS, PaaS, PSM… (I can still have 100 words like this)
Such a discourse system also exists in the “administrative system”. Clarity, conciseness and standardization are the basic requirements of this style of language, and the style tends to be simple, simple, solemn and accurate.
For example: based on the current situation, take a long-term view, seize opportunities, respond to challenges, do what you can, do your best, comprehensively promote, make overall plans, comprehensively govern, and earnestly grasp
Another example: routinization, doing practical things, concept of purpose, self-control, self-consciousness, pride, accuracy, focus on quality, pertinence, focus, long-term, strategic
Another example: striving to be a “leading goose”, striving to be a “doer”, willing to be a “pioneer”, not a “muddle headed worm”, not a “wall grass”, not a “double faced person”… (I can still have 200 words like this)
These words are easy to understand and understand in the department. However, when you listen to something outside the system, you are often confused, and it is difficult to really go to the ear, brain and heart.
This “style of writing” and “way of expression” is not wrong in ordinary times, but also an unavoidable problem in the long-term development of any organization. But in the critical period, when it is necessary to really fight a people’s war, when it is necessary to mobilize, organize and rally the masses extensively. Such a discourse system is often ineffective, or at least ineffective
What should we do? Do a good job of mass work and really say what the people can understand.
Historically, our Party has always been the best at doing mass work.
Take the Huaihai Campaign as an example. The Huaihai Campaign was an unprecedented campaign. The scale of the people’s support for the front battle was huge, the task was arduous, and the use of human, material, and financial resources was numerous. It was rare in the history of wars at all times and in all countries. Relying on the support of the broad masses of the people in the base areas, our army can win again and again on the Shandong battlefield. During the Jinan Campaign, the Shandong Liberated Area mobilized 500000 migrant workers, more than 18000 carts, and more than 14000 stretchers to supply sufficient food, vegetables, fodder, and other military supplies, making great contributions to the victory of the campaign.
As Chen Yi said, the victory of the Huaihai Campaign was pushed by the people with small carts. But do the people go to the battlefield without starting? Not at all!
In fact, hundreds of thousands of migrant workers in the Huaihai Campaign faced huge problems: some migrant workers were afraid of leaving behind, some were cheating, and some were making fake products. The combined influence of the above factors has resulted in the negative psychology of farmers. Many migrant workers will deliberately fall behind, pretend to be ill or even run away during the march. Some will eat and drink, complain, and some will be bored and depressed. For example, the head of a village regiment in the south of Zhucheng City said later that when he first organized his marriage, there were various rumors in the village. When he heard that the marriage had run away, 70 or 80 people at once.
At this time, how to mobilize the enthusiasm of migrant workers is a question for universities. Well done, the key is to earn money, have honor and work and rest. In order to dispel the concerns of migrant workers, the government has also actively completed the protection of migrant workers and solved their food, accommodation, medical care and other problems. At that time, on the demarcated supply line, a civilian station was generally set up every 30 miles or so, and a tea station was set up between the two civilian stations. It was specially stipulated that in the work of the civilian station, attention should be paid not to interfere with the lives of local residents, and at the same time, good relations between local residents and migrant workers should be constantly promoted.
The successful experience of supporting the former: strong organization+economic stimulus+honor incentive+solving the worries behind
However, if we want to do a good job in organizing and making good use of policies, we cannot do without communicating in words that the “people” can understand,
Instead of using the “discourse system” within their own system to communicate. We should not press people to death if we are not fully aware of them. It is precisely because they are all human beings that we need to mobilize and organize to advance history.
Back to the opening “Fireside Talk”.
During Roosevelt’s presidency, he experienced the most difficult period of the Great Depression and the Second World War in American history. The “fireside talk” lasted intermittently for more than 11 years, almost consistent with Roosevelt’s 12 year term. The Fireside Talks is the most outstanding part of Roosevelt’s political career and the best embodiment of his practice of “the President is the tool of the people”. He communicated with the people all over the country in a way that “people can understand”. Roosevelt’s warm, loud and confident voice spread throughout the country through the radio, bringing the President closer to the people.
These speeches are of great significance in the history of the United States and the world, helping the United States to truly step into a modern society, because they help the American people realize that the destiny of a country and the destiny of individuals are closely linked, and the awakening of the sense of responsibility of all Americans has also laid the foundation for its becoming a superpower.
The epidemic is a big test, which tests the modernization of the governance system and capacity of the country and different regions. The great rejuvenation can never be achieved by beating the gong and drum. The difficulties and obstacles on the road need to be overcome together. Every unit of society, including every one of us, needs to experience and grow. Only when you step into the center of the stage can you be confident.
Follow the Party
Learning time:
To achieve the great rejuvenation of the Chinese nation, we must adhere to the people as the center. The people are the creators of history and the fundamental force that determines the future and destiny of the Party and the country. The CPC comes from and is rooted in the people. Its original intention and mission is to seek happiness for the Chinese people and rejuvenation for the Chinese nation. Its fundamental purpose is to serve the people wholeheartedly. We must adhere to the principle that everything is for the people and everything depends on the people, maintain flesh and blood ties with the people, firmly rely on the people to open up new prospects for the cause, and promote common prosperity for all people. The Chinese people will never consent to anyone and any force attempting to separate and oppose the CPC and the Chinese people!
——Speech at the Symposium to Commemorate the 75th Anniversary of the Victory of the Chinese People’s War of Resistance against Japanese Aggression and the World Anti Fascist War