Author: wenboling source: the fireworks world of wenboling (ID: wenboling2020)
Boling said:
Cultural industry and cultural output,
This may be one of the few opportunities for young people today.
01
At the weekend, I took my children to watch the new God list Yang Jian.
Since the beginning of the film, the child has been addicted to the film and kept asking me questions about the plot. I also tried to explain it to him in a low voice. After I went home, I still talked about Yang Jian, Chenxiang and Xuanniao
Although the Internet has criticized the film’s story for not telling well, I think the new God list Yang Jian is still a good film.
Because my children usually talk about heroes like Altman and spider man.
Art knows no national boundaries, and heroes do not know any race. However, Chinese children do not know Chinese heroes when they are young. They have always been immersed in the heroes created by Japan and the United States. It is not a glorious thing.
It’s not that we don’t tell our children stories about Chinese heroes. It’s just that in this age, the appeal of film and television plays is stronger than that of written stories.
This causes children to instinctively like American heroes and Japanese animation, and think that the Chinese stories told orally by parents are boring and difficult to listen to.
Even if you listen to it, the impact on children’s minds is not as good as that of American and Japanese films.
The heroic universe of the United States and the animation of Japan have indeed done a good job in cultural output, and our country’s cultural industry has indeed expanded.
Now the new gods list series has made a good start.
Whether it’s Nezha’s “my life is determined by me, not by heaven”, or Yang Jian’s special effects on heaven and earth, they are grand enough to leave a deep impression on people, so that children can know about Chinese heroes and then want to know more about Chinese heroes.
Although every film has its shortcomings, from the perspective of cultural industry and social impact, it is enough to produce such a film.
Yes, it’s better than nothing.
02
There is a very important reason why China’s cultural industry is not popular, sinking and grounded.
Those engaged in the cultural industry may be used to sitting in the office and do not understand what the people want. They may also feel that they have read some books and do not do anything in depth, so they can not show their level.
As a result, there are traditional operas with immutable ancestral laws, civil servants preaching theories in the streets, rigid propaganda works in China, and useless Confucius Institutes abroad.
How can people at home and abroad be happy with these things when those engaged in the cultural industry can not see them?
Only the mass culture has the power of communication, and only the grounded culture has the vitality. Behind the mass and the grounded culture, the people’s entertainment needs.
Everyone is very tired after a day’s work. When I go home, I just want to lie down and have a rest. If you still make me study hard, I need to ask: “what is the purpose of a person’s life?”
Hard work is for a better life. If you turn life into hard work, what is the meaning of this life?
Instead of working hard all day, it’s better to turn on your mobile phone and brush Tiktok.
During the period of the Republic of China, some people and Liang Qichao said, “people have stopped reading the classics, and the quintessence of the nation will perish. What can we do?” Liang Qichao said: “it has been so few since ancient times.”
Actually, that’s what I mean.
Since ancient times, the classics have been the stepping stone for scholars and officials to enter the country. It has nothing to do with the people, so the people do not like to read boring classics.
The people like to spend two coppers to buy a large bowl of tea that can be reused. They can either sit on the bars and listen to music, or they can hear the storytellers tell stories.
Therefore, Liu Yong’s words have been spread all over the world, and the storytellers of the Three Kingdoms classics have won popular support.
The cultural industry is always trying to educate the people, and cannot be transformed into entertainment and popularization, so it cannot develop.
The teacher once said that if we do not occupy the cultural and ideological front, the enemy will occupy it.
If our cultural industry can not develop, then Japanese animation and American heroes will come. At best, culture knows no borders. At worst, it is the cultural invasion of the United States and Japan.
Japan can invade the minds of Chinese youths by making up a story about Altman, and play some games about the Three Kingdoms, so as to occupy the time of Chinese youths. What do you call this?
The United States is even better at engaging in cultural aggression.
A hundred years ago, the United States colonized the Philippines and vigorously promoted the so-called American life.
After 20 years of doing so, the result is that Filipino youth like to use American names such as frank and Tom, like American sports such as basketball and tennis, like to drink American drinks such as Coca Cola, like to wear American suits, watch American movies and celebrate American festivals.
In this way, the Philippines has lost its national characteristics. From the inside to the outside, from the spirit to the material, it has completely become a vassal of the United States.
The rise of the United States after World War II, the American style life carried the American culture and spread to all corners of the world through the national and military strength of the United States.
After the edification of American culture, many spiritual Americans without American nationality, without white skin and unable to speak English have emerged in the world.
Because they were raised by American culture.
This kind of cultural aggression and the ideology of the United States not only strengthen the control of the United States over the world, but also make the military aggression of the United States more “reasonable.”
Whether we are willing to admit it or not, the United States is still the first cultural exporting country, and Japan is the second.
Our country used war and transformation to eliminate cultural compradors, thus avoiding the fate of American cultural colonization. Through anti dogma campaigns, we avoided the fate of Soviet cultural colonization.
Later, because of the wide opening of the country and the influx of foreign lifestyles and cultures, many people were confused, and thus there was a known soil for survival.
Over the past five years, the people have gradually awakened and the lifestyles of the United States and Japan are no longer attractive. However, cultural aggression is deeply rooted and cannot be eliminated overnight.
If we can’t create our own hero universe like the Marvel Universe in the United States, and can’t tell our own stories like the Japanese animation, then no matter how our hard power improves, we will also be attached to the United States and Japan in terms of spiritual culture to a certain extent.
Now is the time to reorganize the cultural industry and fight against aggression. It may be a pity for many years to miss this trend.
On this issue, “wandering earth”, “war wolf”, “new gods list” and “only green” have made a good start.
03
Since China’s cultural industry has expanded, it shows that the starting point of China’s cultural industry is very low, and a low starting point means rapid progress.
From this perspective, the cultural industry is a blue sea of personal development. As long as we can make cultural products that the people like to see, we will feel outstanding.
Moreover, human joys and sorrows are interlinked. As long as our emotions are properly rendered, foreigners will also like what we Chinese like.
What’s more, Chinese culture is basically strange and mysterious to foreigners. If we can make Chinese cultural products that foreign people like to see, the six continents will be the virgin land for Chinese creators to run around.
In the words of a friend, overseas is full of foreign leeks.
Compared with China, cultural output is a blue sea.
Before Li ziqiting, there were 17.1 million followers on the oil pipeline, which not only exported China’s ideal lifestyle, but also made him highly famous overseas. Even yuan Tengfei talked about Chinese history on the oil pipeline, and there were 700000 followers.
Needless to say, online articles on topics such as chief overlord, redundant son-in-law, and cultivation of immortals have long been popular all over the world. Some drug addiction treatment centers have even used Chinese online articles to addict drug addicts, thus achieving the effect of drug addiction treatment.
Some online writers who can’t earn money in China have become invisible rich people by relying on cultural output.
The vast world is promising.
Moreover, in my opinion, the State supports cultural output, but it is not for individuals to output freely on the Internet. Instead, the cultural industry should be developed in China first, and finally exported through some certified channels after being reviewed and approved by the state.
The country has long understood that, in the absence of new technologies and new industries, involution is inevitable, and there is no future for deep cultivation in China. Therefore, there is the industrial output of the “the Belt and Road”. It is necessary to avoid the involution environment and seek development overseas.
Cultural output must be the key to industrial output.
Just like the British East India Company, with the support of the state, it goes out to sea to do business. On the one hand, it solves internal problems and feeds the domestic people with overseas resources; on the other hand, it expands the country’s sphere of influence and accumulates the country’s influence.
When the needs of national anti cultural aggression and cultural export are combined with the reality of low starting point of domestic cultural industry and personal involvement, there are opportunities for domestic cultural industry and overseas cultural export.
This may be one of the few opportunities for young people today.