Author: animal production team leader source: official account: animal production team
South Korea is a small country with an area and population roughly equal to that of Zhejiang Province of China.
However, such a small country as Zhejiang Province of China has a GDP of US $1.79 trillion, surpassing Russia and ranking the tenth in the world. The per capita GDP has also exceeded US $30000.
In the field of cultural industry, South Korea has even crushed China and surpassed Japan, becoming the top stream of East Asian cultural output. Although the cultural heritage of South Korea is inherited from China, South Korea has been in the forefront of the world on the road of cultural commercialization.
Since the mainland issued the order to restrict South Korea, the Korean wave culture has rapidly declined in the Chinese market. However, the East is not bright and the west is bright. Without China, the gold dollar market, the Korean wave did not stop. Instead, it entered the European and American markets and pushed the Korean wave to the world.
The United States, Europe, Vietnam, Thailand, Japan, Qatar and Türkiye were all invaded by the Korean wave, which had a major impact on their local cultural industry. Among them, Türkiye president Recep Tayyip Erdogan was forced to issue a South Korea restriction order to prevent Türkiye’s stars from becoming more and more “feminine” under the influence of the Korean wave.
As a descendant of the great Turks, the Sultan of Egypt will never allow the “false mother” to spread in Türkiye. Türkiye is also the second country in the world and the first country in the Middle East to issue a South Korea restriction order.
Why is Korean wave culture so fierce? From East Asia and Southeast Asia to Europe, America and the Arab world, why can the Korean wave sweep all the way? This has to mention one person, park Geun hye’s father: Park Chung Hee.
It can be said that modern Korea was almost created by Park Chung Hee. Because there were US troops stationed in South Korea, at that time, South Korea handed over almost all its national defense to the US troops. This has enabled the South Korean government to concentrate its energy on the economy wholeheartedly. In the hands of Park Chung Hee, he regards South Korea as a super large enterprise with more than 50 million employees.
And he was originally the speaker of this super enterprise in South Korea. For park Zhengxi, it is undoubtedly difficult to make this enterprise bigger and stronger. South Korea has no resources, no technology and no capital. It is so poor that it has few steel bars in its pocket. It is hard to imagine how difficult it is to run such an enterprise well and lead more than 50 million Koreans to become rich.
If I can’t do it myself, I’ll learn from my next door neighbor. After the war, Japan recovered rapidly through the planned economy, and North Korea, with the support of the Soviet Union, got rid of poverty through the two five-year plans. At that time, the planned economy was the super engine driving the economic recovery of post-war countries.
Under the leadership of Park Chung Hee, the major chaebols in South Korea were tied to the chariot of the national economy. They accepted the guidance of the Park Chung Hee government and developed monopolistic chaebol groups with the strength of the whole country. At that time, the Korean chaebols were all dogs kept by Park Chung Hee. Park Chung Hee faces east, but the chaebol dare not face west.
In 1973, Park Chung Hee discovered that many western music and films appeared in Seoul, South Korea. These things have low cost, high profit, and do not need to consume resources. Park Chung Hee was keenly aware that the cultural industry is the one that can make huge profits, especially for South Korea, which is short of resources. In that year, South Korea officially issued the five year plan for the revitalization of literature and art, becoming the first country in the world to include the cultural industry in its national strategy.
During the period of Quan Douhuan, South Korea once again put forward the strategy of “building a country through culture”. In 1997, Titanic, shot by Cameron of the United States, was released, sweeping the world and grossing US $2.18 billion at the box office. This made the then president of South Korea Kim Yong Sam extremely jealous. He could not imagine that the money made by an American film reached the total profit of 1.5 million cars exported by South Korea.
It was also during the period of Kim Yong San that the Korean cultural industry decided to select a small track to open a breakthrough – Idol industry. At that time, the asian idol industry was just budding, and the Japanese idol group “youth team” was born and quickly became popular in Asia. South Korea has also launched a “fire truck” idol group just like the cat, and no one is interested. In 1988, Taiwan’s “Little Tigers” followed the rhythm of Japan and swept across East and Southeast Asia.
The first really popular idol group in Japan and South Korea came from SM company founded by Lee soo man, a returned singer from the United States. In 1996, H.O.T idol group, promoted by SM company, became popular in East Asia for the first time. SM’s operation method is not complicated. It is simply one word: copy!
SM will copy any music and fire. H. The O.T idol team drew lessons from black American hip-hop music, Japanese visual rock and Korean folk songs, and then combined them with all the handsome men with outstanding appearance, which immediately killed the predecessor Japan. Idol team building originated in Japan, but developed in South Korea. Since then, SM company has been out of control, and has been praised by Dongfang Shenqi, girlhood and exo. Other Korean entertainment companies have taken SM company as a template, followed the model of SM company, and created two idol groups, the bulletproof youth group and blackpink, which are popular in Europe, America and the Asia Pacific.
On youtube, the world’s largest video website, the women’s group blackpink ranks first among its fans, and the men’s bulletproof youth group ranks second. Among them, the Middle East country UAE has the highest per capita consumption of Korean idols, exceeding 150000 US dollars. On average, every UAE sent 150000 US dollars to Korean idols. This ability to attract money is simply outrageous.
The Korean people are small and the market is small. Since the establishment of the entertainment industry, it has been facing the overseas market. Among them, China used to be the largest market of Korean wave, such as the famous Korean dramas “Da Changjin”, “romantic full house” and “blue life and death love” swept China. When Korean dramas dominated the Chinese film and television drama market, few domestic dramas could be played.
In 2019, South Korea officially became a global mainstream commodity culture exporter. The Korean film parasite defeated a series of rivals and won the American Oscar. In 2021, the Korean TV series “squid game” swept the world, dominating the world, becoming the most popular serial in that year. The Korean wave officially became the top stream of cultural output.
At this time, the Korean film and television products got rid of the “face value economy” and the traditional routine of “the second generation of poverty alleviation Cinderella” of the chaebol, and formally moved to the road of content being king. In addition to parasite and squid game, such well-known works as tunnel, memory of killing, miss, Suyuan, furnace, gift of room 7, and Busan trip all have very high popularity and popularity.
Compared with China’s only praiseworthy online text output, South Korea’s cultural industry is rising in an all-round way and exported in an all-round way.
In the Korean cultural industry, there is also an invisible champion – Games. Pubg mobile, the most popular game in the world, was developed by South Korea’s Blue Hole company. The hot blood legend, crossing the fire line, dungeons and warriors, sword spirit, go kart, Adventure Island online, miracle mu, strong dance group and paradise, which have been popular in China, are all Korean. Even the earliest Tencent QQ show was also learned from South Korea.
In this year’s summer program, Shen Teng’s “walking alone on the moon” was also adapted from the original cartoon of the same name in South Korea. Many people attribute the development of Korean film and television industry to the film classification system. I can’t agree that Iran, which is more scrutinized, has also produced the best foreign language film “salesman” at the Academy Award.
We often say that cultural soft power comes from economic hard power. However, the development of South Korea’s cultural industry has far exceeded its economic strength and national strength. How does a small East Asian country export its cultural industry to the world?
In my opinion, there are two core reasons:
First, successive governments of the Republic of Korea have spared no effort to uphold and encourage it. From Park Chung Hee to park Geun hye, there is no South Korean president who does not attach importance to the development of cultural industries.
Second, volume! The Korean entertainment industry must be one of the most popular industries in the world. Being a star in Korea is as difficult as winning a championship in table tennis in China.
The wages of Korean artists are extremely low. In the long practice career, I can only mix food and clothing. Unlike China, 18 line artists can earn millions a year. The Korean entertainment industry is basically monopolized by SM, YPG and YG, and artists are only tools to be squeezed. 10% of the income generated by an artist belongs to himself and 90% to the company.
For example, Chinese artists, because of their extremely high pay and high income, have basically worked hard for a few years, and then set up their own studios and become bosses. Yang Mi, Zhao Liying, Zhang Yixing, Wu Yifan and Yiyang Qianxi all have their own companies. However, the Korean star is also a high-level worker, who needs to be continuously exploited. In order to keep his rice bowl, he had to produce better works. If you don’t specialize in business skills, many people are waiting to replace you.
This is also the reason why many Chinese parents send their children to South Korea to become interns and then return to China to become stars. This is completely a blow to dimension reduction. For example, Lu Han, Zhang Yixing, Wu Yifan, Huang Zitao, and CAI Xukun all returned to Korea after they became interns. Although their acting skills are not good, they are very solid in basic singing and dancing skills.
They are most fortunate to be born in China. This allows them to get rid of the exploitation of the South Korean Chaebol. But the Korean people are different. They can only go one way to the black, or break out of Korea and become famous all over the world. Otherwise, they will be hidden and sent to the powerful as flesh puppets
For the sake of money and more freedom, Korean actors must do their utmost.
The biggest weakness of China’s cultural industry is that it is used to winning and becoming a vanity fair for some rich second-generation celebrities. It’s better to rely on Tiktok’s popularity than on them for cultural output.
However, what is more ridiculous is that the Tiktok divine songs are basically from Vietnam